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Sep 95 Newsbits
Volume Number:11
Issue Number:9
Column Tag:Newsbits


By John Kawakami, MacTech Magazine Editorial Assistant

Apple Taps Guy Kawasaki For Apple Fellows Program

CUPERTINO, California - June 1995 - Apple Computer, Inc. announced that Guy Kawasaki has been appointed to the company’s prestigious Apple Fellows program. The Apple Fellows program recognizes those rare individuals who have made extraordinary technical or leadership contributions to personal computing. Each Apple Fellow acts as a leader and a visionary, guiding the company in his particular area of expertise.

A noted author, columnist and speaker, and the founder of various personal computing enterprises, Kawasaki has played a significant leadership role in the “evangelism” of the Apple Macintosh computer and its software. As an Apple Fellow, Kawasaki will represent developer issues and perspectives to Apple; work with developers on programs that enhance their businesses; and serve as a resource for Apple’s sales, marketing, development, and support personnel.

Prior to becoming an Apple Fellow, Guy Kawasaki was the president of Fog City Software in San Francisco, which he founded in 1994. Fog City is the creator of the Claris Emailer product, which Claris plans to ship in July. Kawasaki also was formerly a member of the board of directors of Macintosh software ventures Salient, Bit Jugglers and BookMaker, and was the founder and president of ACI US, another Macintosh software company.

While employed by Apple from 1983 to 1987, Kawasaki pioneered Apple’s software evangelism program for the Macintosh computer as director of product management, and was responsible for managing the relationship between Apple and third-party developers, as well as Apple-labeled software products. He was one of the key individuals responsible for the successful introduction of the original Macintosh computer in 1984, and it was in this capacity that he perpetuated the term “software evangelist” in his highly successful efforts to support Macintosh software developers.

“Guy Kawasaki brings extraordinary insight into Apple’s relationship with Macintosh developers and Macintosh users around the world,” said David Nagel, Apple senior vice president of worldwide research and development. “As an Apple Fellow, Guy’s experience as both a developer and a Macintosh software evangelist, as well as his enthusiasm for the Macintosh platform, will be a tremendous asset to Apple and the software-development community.”

“My goal is to carry the Macintosh torch and save computer users from the gates of hell,” said Kawasaki. “MUD (monopolistic unshipped detritus) has replaced FUD (fear, uncertainty, and doubt). Personal computing should be about loftier things like empowerment, innovation, and creativity.”

“This is an honor that is well deserved,” said Tim Bajarin, president of Creative Strategies. “Because of Guy, Apple was able to hurdle many obstacles to gain developer acceptance of the early Macintosh. Facing similar challenges now, Apple could not have chosen a more appropriate and responsive liaison and advocate for developers - someone who clearly understands and is trusted by the Macintosh developer community.”

“At Macromedia, we’re pleased to see someone with such enthusiasm and vision for the Macintosh rejoin Apple,” said John C. “Bud” Colligan, president and CEO of Macromedia, Inc. “I can’t think of a better-qualified person than Guy Kawasaki to catalyze and energize the Macintosh developer community.”

Kawasaki, age 40, is the author of several books - including “How to Drive Your Competition Crazy” and “The Macintosh Way” - and has been a contributing columnist for MacUser and Macworld magazines.

Kawasaki holds a Bachelor of Arts in Psychology from Stanford and an MBA from UCLA. A native of Honolulu, Hawaii, he lives in San Francisco with his wife and son. They have another child in “beta.”

Apple Computer, Inc.,

Apple Computer, Inc. Mailing Lists

Apple Computer, Inc. provides a number of mailing lists that can keep you informed of the latest information in the following areas. Any customer with an Internet email address or a commercial online service account with Internet email access can subscribe and unsubscribe to any of the following mailing lists.

Apple Press Releases - receive copies of all press releases created by Apple. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

Apple Information Alley - receive notification, a table of contents and the the text version of the Information Alley, Apple’s technical support journal, twice per month. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

Apple Software Updates - receive notification and descriptions of each new Apple software update posted to the Apple Software Updates areas on Apple supported online services and Internet sites, including eWorld. We’ll also send you information on fee-based Apple software upgrades not posted online. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

Apple New Hardware - receive information on the newest Apple hardware releases, including Macintosh computers, printers, and imaging devices. All information is extracted from the Apple Tech Info Library, Apple’s official technical support database, which is located in the Apple Technical Support area (shortcut: support) on eWorld. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

Newton Press Releases - receive copies of all Newton related press releases created by Apple. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

WON (World of Newton) Weekly - a weekly review of Newton platform information, software updates, online chats and resources, compiled by the Newton Platform Marketing group at Apple. To subscribe: Send an email message to: ; In the body of the message, type: subscribe yourrealname (example: Subscribe Royce Walthrop) You’ll receive an automated reply letting you know you’ve been added to the list.

NetManage to Bring WinSock APIs to
Apple Computer’s Open Transport

Mactivity ’95, San Jose, California, July - NetManage, the leading Windows TCP/IP developer, announced its intent to bring the Window Sockets 1.1 APIs to the Mac OS.

WinSock has emerged as the Application Programming Interface (API) of choice for accessing TCP/IP services on personal computers running Windows. By extending the architecture of Open Transport - Apple’s new Mac OS networking and communications system - with Window Sockets APIs, this proposed new developer tool will enable cross platform programming between the Mac OS and Windows, Windows/NT and Windows’95.

Developers from the Windows community should find it easier to develop TCP/IP networking applications for the Mac OS. For corporate developers, these proposed new tools would provide a portable network API across both Windows and the Mac OS platform. As a result, customers should see an increased number of Windows networking applications become available on the Mac OS.

“NetManage becoming a Mac OS developer, and announcing its intent to create this tool should further strengthen the developer proposition with Apple Open Transport”, said John Mracek, senior director of System Software Marketing at Apple Computer, Inc. “With tools support to be available for both POSIX XTI and Window Sockets APIs, developers will have the best of both UNIX and Windows for Mac OS network applications. We are particularly pleased to see NetManage working on this. Their leadership and expertise as the contributor of the original WinSock specification certainly lays the groundwork for a successful relationship.”

The two companies will release further details concerning the new tools at a later date.

MacAnalyst and MacDesigner Tools Version 5.0

Marshalltown, Iowa, July 1995 - Excel Software has introduced major enhancements to its suite of MacAnalyst and MacDesigner tools to automate the Booch 94, Fusion and Jacobson methods of object-oriented analysis and design.

To retain its leadership role in OOA/OOD software engineering tools, improvements have been made to the existing support for OMT, Shlaer/Mellor and Coad/Yourdon methods. MacAnalyst and MacDesigner tools are currently used by thousands of software developers for personal computer, mainframe and embedded software systems.

The Booch 94 method includes class, object, state, interaction, module and processor diagrams. These different diagram views are integrated through the multi-user team dictionary and requirement documents. Dictionary and diagram information developed during the design phase of a project is used for automated code generation of class structures and function frames. Integrated code browsing and editing provides double-click access from design diagrams to source code.

Jacobson method support includes use case diagrams and definitions, the analysis and design model, interaction diagrams and state transition graphs. The use case concept serves as the foundation of the Jacobson method and has become a popular supplement to other OOA/OOD methods. Each use case definition can be associated with other diagrams, tables or text documents for instant access. Class declarations and function code frames can be generated from diagram and dictionary information.

Other features of version 5.0 include Harel style state models, instant access to requirement statements associated with a diagram or object selection and table generation from state diagrams. Each product has a user’s manual, example documents and the new Introduction & Tutorials manual. The tutorials manual covers nineteen software engineering projects using a broad range of methods.

Product pricing is MacAnalyst $995, MacAnalyst/Expert $1595, MacDesigner $995, MacDesigner/Expert $1595 and MacA&D $2995. These products run on all Macintosh computers with eight megabytes of RAM and System 7, A/UX 3 or later. They are compatible with UNIX workstations using Apple’s MAE software. Site licensing is available.

Excel Software, Box 1414, Marshalltown, IA 50158

(515) 752-5359, Fax: (515) 752-2435, email:

Metrowerks CodeWarrior Will Enable ISVs to Create Applications for New Interactive TV Operating System.

Metrowerks, Inc. [ME, VSE: MWK] announced its intention to provide tools for developing software for use in interactive television (“ITV”) in cooperation with PowerTV, Inc. and Scientific-Atlanta, Inc. A contract will be formalized shortly and the three companies plan to cooperate in establishing the Power TV operating system (“PowerTV OS”) as a premier environment for interactive TV content.

The PowerTV OS is an open architecture technology selected by Scientific-Atlanta as the standard operating system for their digital settop terminals and is the operating system platform for a number for interactive applications. Industry leaders such as Ameritech, Pacific Telesis Video Services and Southern New England Telecommunications have all chosen the PowerTV OS for use in their interactive networks.

Metrowerks will author and distribute a new version of CodeWarrior, its high-performance, easy-to-use software development package, to enable the creation of leading-edge content for the PowerTV OS. This new version of CodeWarrior will use the same tools, debuggers and environment that have made CodeWarrior a development system of choice for independent software vendors on the Macintosh. The PowerTV version of CodeWarrior will run on all Apple Macintosh and MacOS-compatible systems and will output code for the embedded PowerPC CPU used in the Scientific-Atlanta Digital Home Communication Terminal (“DHCT”).

Metrowerks, email:

Script Debugger

Late Night Software Ltd. announced the release of Script Debugger, hailed by company president Mark Alldritt as “a powerful and flexible AppleScript authoring tool that makes it easy for novice and experienced script writers alike to get the most from AppleScript.”

Script Debugger is the first utility to offer true single-step execution of all AppleScript scripts. It allows users to set breakpoints on any statement of their scripts as well as step through their scripts to see exactly how they execute.

Fully scriptable and attachable, Script Debugger offers an extensive list of features including Drag and Drop editing; a Dictionary window; and a handlers pop-up menu.

Script Debugger is priced at $US129 (plus shipping) and is available now. Late Night Software Ltd., (604) 929-5578, email:


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